ARCHQUESTRA

As part of a Live Project unit at university, we partnered with Archquestra, a platform that brings together and supports young BAME talents in the architecture and design industries.

The brief consisted of finding a solution to promote the organisation to its target audience: young graduates. Working in a group, we decided to build Archquestra's online presence through an Instagram account that would bring visibility to 5 students and graduates from these industries.

Through filmed interviews and visuals of their portfolios, the feed showcases their essence as designers and helps tell the stories of these young talents. From building a visual identity to editing short engaging videos, our goal was to reach a young audience that would identify with these real-life stories of other graduates and the struggles they went through in order to enter their professional industries.

ig: https://www.instagram.com/archquestra/